The colder the days get, the more time we spend at home on our phones. So what can Galaxus offer as an alternative? Exactly, an advent calendar full of ideas. Together with Madleina Sutter, I developed this campaign as part of my studies.
Concept Development
As part of the Newsroom Content Marketing module, we were tasked with developing a social media campaign. The choice of company and the execution were entirely up to us. We decided on Galaxus – mainly because of the company’s humorous and approachable brand positioning. However, we noticed that Galaxus had produced very little content around DIY projects and leisure activities. This is where our campaign comes in:
Every day during Advent, Galaxus presents a creative DIY idea, either as a video tutorial, step-by-step guide, or inspirational post. The campaign encourages customers to spend their free time in an active and creative way. Through the campaign, Galaxus positions itself not only as an online retailer where customers can purchase all the necessary materials, but also as a source of creative inspiration and an entertaining destination for those looking to escape boredom.
(Files are kept in their original language to preserve the original contributors’ work as they created it.)
Execution
But what do these creative DIY ideas actually look like? Something like this:
